The AI Web Assitant (AWA) integrates with your WordPress site, is trained on your content and documents, and helps turn unanswered questions into new opportunities while enhancing the user experience.
Answer More Questions.
Capture More Opportunities.
Product Features
Site Knowledge Base
- Scans site content for up-to-date information
- Upload relevant document information (brochures, pricing models, etc.) to better guide AWA conversations
- Include answers to questions about your company and your content to improve how AWA responds
Point of Contact Initiation
- AWA helps to identify when users may need your assistance directly
- Unanswerable questions are sent directly to you
- Receive a draft emails for you to start the conversation customized to the conversation your users are having
Full Conversation Information
- Receive full transcripts for better insight into users conversations
- See what users are interested in and questions they may have
Advanced AI Training
- Identify frequent issues your users are having
- Lean what holes exist in your knowledge base
- Adapt content and responses to fit company messaging and future conversations
Custom Support Specialist Role
- AWA is set up to allow for you to onboard support specialists with controlled access to just your conversation admin
- Let various members of your team focus only on what’s necessary
DI – AWA Management
- We offer assistance with maintaining and updating your AWA’s knowledge base
- Let us help you identify and provide insight into knowledge gaps & missing information
- Based on what your users are asking, we’ll help identify areas of improvement across your site
AWA Plans
Basic
- 250 messages/month
- Manual content indexing
- Custom Q&A training (up to 25)
- Up to 3 training documents
- User conversion (email capture)
$29/month
Plus
Includes everything in Basic PLUS:
- 2,000 messages/month
- Automated daily content indexing
- Custom Q&A training (up to 200)
- Unlimited document training
- Custom branding
- Monthly reporting
- Priority support
$79/month*
* Discounts available for DI-managed clients
Enterprise
Include everything in the Plus plan PLUS:
- Unlimited AWA usage
- Custom integrations
- Custom prompt engineering
- Dedicated support specialist
About Digital Interactive
We’re a Phoenix-based web development group specializing in site design, development, and management solutions.
As a creative development group, we work with you to bring your brand to life on the web. Staying up-to-date with the latest trends, we assist in creating and managing exceptional digital experiences for both you and your customers.
FAQs
How does the AI know information about my website?
Your AI assistant is trained using your website’s actual content, including pages, posts, and any custom information you provide. It doesn’t pull random answers from the internet – it uses your site as its primary source to ensure accurate, on-brand responses.
Will the AI make up answers or provide incorrect information?
No. The assistant is designed to prioritize your website content and will only answer based on available information. If it doesn’t have enough context, it will respond honestly rather than guessing in order to help maintain trust with your visitors.
Can I customize what the AI says or train it further?
Yes. With advanced plans, you can add custom Q&A training, FAQs, and additional content to guide how the assistant responds. This allows you to fine-tune answers, highlight key services, and ensure consistency with your messaging.
What happens if I update my website content?
Your AI assistant regularly syncs with your website to stay up to date. Depending on your plan, updates can be reflected daily, so your answers always match your latest content. There is also a manual “indexing” that you can run any time.
How is this different from a typical chatbot or live chat?
Unlike traditional chatbots that rely on scripted responses, this AI assistant dynamically answers questions using your actual website content. It behaves more like a knowledgeable team member than a decision tree, providing faster, more accurate, and more helpful responses without requiring manual setup.
How long does it take to set everything up?
Most sites can be up and running in minutes. Once connected, the assistant indexes your content and is ready to start answering questions almost immediately. Additional training and customization can be added anytime.
Will this replace my contact form or sales team?
No, Awa is designed to enhance your existing workflow, not replace it. The AI assistant answers common questions instantly, which frees up your team to focus on more meaningful conversations. It will also guide users toward contacting you when needed.
Will the AI Assistant work on all website platforms such as Shopify, Squarespace, etc?
No, AWA is a plugin specifically built for WordPress sites.
Start Turning Conversations Into Conversions
Request a demo or reach out to discuss how we can bring AI to your WordPress site.
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